Hey! I'm Ashley — Web Designer & UX Strategist

UX Strategy · Web Design · Optimization Redesigning a high-traffic, multi-location nonprofit website with over 2 million annual visitors. Despite a rigid template system, I’ve led major UX and visual upgrades, collaborating with developers to expand functionality, improve user flows, and enhance mobile performance. This ongoing work blends creative problem-solving with strategic design thinking across a complex digital ecosystem.

Brand Identity · Web Design · Photography Founded a creative studio focused on vibrant, soulful design and storytelling for conscious entrepreneurs and personal brands. Led full-scope projects from brand strategy and visual identity to custom Squarespace and Wix builds, as well as brand photography and content direction. This work gave me a deep foundation in UX, design systems, and communicating emotional resonance through digital presence. Click image to view archived site.

Website Management · Graphic Design Maintained and updated the existing website, ensuring functionality and alignment with brand goals. Designed custom graphics to support the brand across both web and social platforms, while making thoughtful UX improvements to enhance clarity, navigation, and user engagement. Click image to view the live site.

Branding · Intranet Design · UX Strategy · Notion Development Built a fully custom internal hub for Soltara Healing Center using Notion—a platform I learned from scratch. Tasked with creating a centralized knowledge base for multiple retreat locations, I designed an intuitive, visually cohesive intranet aligned with Soltara’s earth-rooted brand. This digital workspace became the operational backbone for staff, housing everything from directories and SOPs to calendars and onboarding. I led the information architecture, UX strategy, and visual design to ensure a system that was beautiful, navigable, and easy to maintain. While the full platform is internal, I’ve included select visuals here to showcase the aesthetic. Though not a traditional website, the build reflects the same core principles: user-centered design, clean hierarchy, scalable systems, and intuitive navigation—adapted to a collaborative internal tool.